Your Brand or International Presence
Cultural differences are significant from one country to another, around a need that is nonetheless shared. Every international development must compare the specificities of the spa concept or products with local cultural codes. Economic realities and levers vary depending on regions. The development strategy should define a business model consistent with the target market. International visibility may require significant investments (marketing, communication, prospecting, local adaptation of the concept or product, etc.). These must be targeted and organized to ensure a real return on investment.
The wellness market is both young, dense, and offers sustainability. Positioning in this market requires:
- A differentiating concept or offering
- A clear target definition
- A solid business model
- The necessary resources for development
- An organized and planned approach
Depending on your objectives, GPSA offers to support your international development through the definition of a development strategy, target identification, prospecting, qualification of prospects, assistance in negotiations, and, where necessary, project follow-up. As a true ambassador of your brand, we actively contribute to enhancing your reputation and growing your business. GPSA is in charge of the international development of the evianSPA concept for the evian® brand.
Associated Services
- Definition of the economic and development model
- Adaptation of the offer content
- Evaluation of sites and potential partners
- Support in project qualification
- Assistance with contract negotiations
- Validation of deployments before launch
- Project support
- Periodic review of opened sites
- Performance analysis
- Improvement plan
- Guarantee of brand identity and concept
- Additional training
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